A New Season, A New Name: Welcome to "BILLET-DOUX" LOVE LETTER CANDLE CO.

Hello November!

As the air turns crisp and we all begin to settle into a cozier mindset, we’re reminded that seasons change. And just like the seasons, businesses and brands do, too.

For us, this new month marks the most exciting change in our history. We have some heartfelt news to share with you, our wonderful community: The Laboratory Candle Co. has officially rebranded.

We are so proud to reintroduce ourselves as BILLET-DOUX LOVE LETTER CANDLE CO.

We know this is a big change, and we want to share the "why" behind it. This wasn't a decision we made lightly. It’s an evolution that comes from a place of deep reflection, and it all boils down to two essential words: Growth and Purpose.

From the "Lab" to the "Love Letter"

When we first lit the wick on this journey as The Laboratory Candle Co., our name perfectly reflected our mission. We were focused on the craft. We were obsessed with the science of scent, the precision of the perfect wax blend, and the meticulous, experimental process of creating a technically flawless product. The "Lab" was our foundation—a place of precision, quality, and creation.

We are incredibly proud of that foundation. It taught us how to make an exceptional candle.

But over time, we grew.

Our Growth: Beyond the Craft

As our company evolved, so did our understanding of why we do what we do. We realized our "why" wasn't just about the beakers and formulas.

We saw how you were using our candles. They weren't just products you bought; they were messages you sent.

You gifted them for anniversaries and new homes. You lit them to find a moment of peace after a hard day (a little act of self-love). You sent them to friends far away as a tangible "I'm thinking of you."

We realized we weren't just in the business of making candles. We were in the business of connection. Our brand had outgrown its original container. The name "The Laboratory Candle Co." felt clinical, while our true identity had become something much more personal and emotional.

Our Purpose: A Billet-Doux

This realization led us directly to our true purpose.

"Billet-doux" (pronounced bee-yay-doo) is a beautiful French term for a love letter.

And suddenly, everything clicked.

That is what our company is really about. We aren't just a lab; we are a way to send an intimate message. Our purpose isn't just to make a high-quality product; it's to help you articulate love, capture a memory, and create a moment of deep, personal connection.

A candle is an intention. It's an atmosphere. It’s a feeling. It is a love letter—to another person, to yourself, or to the simple beauty of the present moment.

BILLET-DOUX LOVE LETTER CANDLE CO. isn't just a new name. It's the name that finally fits the heart of our company.

What This Means For You

So, what's changing?

First, what isn't changing is the quality you've come to expect. The "Lab" is still in our DNA. Our commitment to premium, non-toxic ingredients, sophisticated scent blends, and a perfect, clean burn is stronger than ever.

What's new is a brand that is fully aligned with its mission. We are the LOVE LETTER CANDLE CO., and we are dedicated to celebrating all forms of love through the art of scent. We're here to help you tell your story.

This rebrand is more than a new logo and a new label. It's us stepping fully into our purpose. It’s an honest reflection of who we’ve become, and we have you—our community—to thank for showing us the way.

Welcome to this new chapter. We are so excited to share it with you.

With love and gratitude,

The BILLET-DOUX Team